SHIVAKANTH SHETTY, A. Ambush Marketing Landscape in India: Innovative Practice or Parasitic Marketing?. Indian Journal of Marketing, [S. l.], v. 42, n. 9, p. 4–12, 2012. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37578. Acesso em: 13 sep. 2025.