AJIT, S.; JOSEPH PAUL RAJ, V. Role of Gender in Consumers’ Response to Fear Appeal Advertisements. Indian Journal of Marketing, [S. l.], v. 42, n. 9, p. 19–24, 2012. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37585. Acesso em: 12 sep. 2025.