DEVI PRASAD, U.; MADHAVI, S. Prediction of Churn Behaviour of Bank Customers Using Data Mining Tools. Indian Journal of Marketing, [S. l.], v. 42, n. 9, p. 25–30, 2012. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37588. Acesso em: 12 sep. 2025.