MERABET, Amina; BENHABIB, Abderrezzak. Brand Personality: Antecedents and Consequences. Indian Journal of Marketing, [S. l.], v. 42, n. 10, p. 11–21, 2012. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37606. Acesso em: 10 oct. 2025.