SAINI, Shweta; BANSAL, Sanjeev. Associating Designed Information and Novelty with Purchase Intentions for Product Displays in Fashion Apparel Stores. Indian Journal of Marketing, [S. l.], v. 53, n. 12, p. 8–26, 2023. DOI: 10.17010/ijom/2023/v53/i12/173351. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/173351. Acesso em: 14 sep. 2025.