VISHNOI, Sushant Kr.; AKHTER, Shahid; BAGGA, Teena; MITTAL, Arjun. Modeling the Determinants of Brand Loyalty Using PLS-SEM : A Study of Automobile Customers in Emerging Economies. Indian Journal of Marketing, [S. l.], v. 53, n. 12, p. 27–44, 2023. DOI: 10.17010/ijom/2023/v53/i12/173352. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/173352. Acesso em: 14 sep. 2025.