KANSAL, Purva; SHARMA, Himanshu R. Effect of Absurdity in Advertising on Brand Recall. Indian Journal of Marketing, [S. l.], v. 41, n. 7, p. 3–8, 2011. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37681. Acesso em: 10 oct. 2025.