PAREKH, Mohit Avinashkumar. GCMMF: Preempting Competition with an Innovative Business Model. Indian Journal of Marketing, [S. l.], v. 41, n. 8, p. 24–27, 2011. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37696. Acesso em: 10 oct. 2025.