NEELMANI, Nilesh. Consumer Attitude towards FMCGs: A Comparative Study of Private Labels and National Brands. Indian Journal of Marketing, [S. l.], v. 41, n. 8, p. 28–35, 2011. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37697. Acesso em: 10 oct. 2025.