PURANIK, Rakshita. Effectiveness of Humor Appeal in Advertisements of Fast Moving Consumer Goods (FMCGs). Indian Journal of Marketing, [S. l.], v. 41, n. 9, p. 38–44, 2011. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37715. Acesso em: 10 oct. 2025.