VANI, G.; GANESH BABU, M.; PANCHANATHAM, N. Consumer Buying Behaviour Model for Toothpastes. Indian Journal of Marketing, [S. l.], v. 41, n. 10, p. 57–67, 2011. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37727. Acesso em: 10 oct. 2025.