UPADHYAYA, Abhilasha Singh; SIJORIA, Charu. Customers’ Purchase Intention of Green Cosmetics in India : Empirical Validations Using an Extended Theory of Planned Behavior (TPB). Indian Journal of Marketing, [S. l.], v. 54, n. 8, p. 60–77, 2024. DOI: 10.17010/ijom/2024/v54/i8/174187. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/174187. Acesso em: 9 oct. 2025.