RAMESH, G. Standardization Vs Adaptation of Marketing Strategy - A Qualitative Study. Indian Journal of Marketing, [S. l.], v. 41, n. 11, p. 54–64, 2011. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/37736. Acesso em: 21 aug. 2025.