CHAKRABORTY, Debarun. Revolutionizing Travel : The Impact of Generative AI on Personalization and Efficiency in the Tourism Industry. Indian Journal of Marketing, [S. l.], v. 54, n. 9, p. 8–24, 2024. DOI: 10.17010/ijom/2024/v54/i9/174394. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/174394. Acesso em: 15 jul. 2025.