GAUR, Sugandha. Revival of Public Service Advertising through Unconventional Mediums. Indian Journal of Marketing, [S. l.], v. 43, n. 10, p. 47–56, 2013. DOI: 10.17010/ijom/2013/v43/i10/38361. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/38361. Acesso em: 10 oct. 2025.