PAPPU, Sindhuja; KOTNI, V. V. Devi Prasad; PRASANNA, Iragavarapu Lakshmi; KRISHNA, S. V. S. S. P. Jaya Sankar. Digital Marketing Influence Research in Consumer Behavior : A Systematic Literature Review Using TCCM and Future Research Agenda. Indian Journal of Marketing, [S. l.], v. 55, n. 6, p. 9–28, 2025. DOI: 10.17010/ijom/2025/v55/i6/175108. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/175108. Acesso em: 9 oct. 2025.