SHARMA, Bhuvanesh Kumar; RAJPUT, Sneha. Fear, Regret, and the Urge to Buy : Psychological Pathways to Impulsive Consumption During Crises. Indian Journal of Marketing, [S. l.], v. 56, n. 7, p. 45–63, 2026. DOI: 10.17010/ijom/2026/v56/i7/175325. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/175325. Acesso em: 21 jul. 2026.