JUN, Jong Woo; KIM, Jungryum. Effects of Familiarity and Fit on Virtual Human Emotions and Attitudes. Indian Journal of Marketing, [S. l.], v. 56, n. 5, p. 9–24, 2026. DOI: 10.17010/ijom/2026/v56/i5/175350. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/175350. Acesso em: 26 may. 2026.