SHARMA, Swati; SINGH, Balgopal; JAISWAL, Kamal. Understanding the Influence of Nostalgia Marketing on Cuisine Consumption Behavior in North India. Indian Journal of Marketing, [S. l.], v. 56, n. 7, p. 26–44, 2026. DOI: 10.17010/ijom/2026/v56/i7/175609. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/175609. Acesso em: 21 jul. 2026.