HALDER, Andrina; SULTANA, Saira; HASAN, Rahaman; AHMED, Sajeel. Is AI-Powered Education Sustainable and Marketable in UK Higher Education? Exploring Opportunities and Challenges in Assessment Through the Lenses of Staff and Students. Indian Journal of Marketing, [S. l.], v. 55, n. 10, p. 10–29, 2025. DOI: 10.17010/ijom/2025/v55/i10/175611. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/175611. Acesso em: 10 oct. 2025.