MOHAMAD, Mostafa; CHOWDHURY, Dababrata; AHMAD, Ali; JYAWALI, Harish; KHAN, Asraful. The Diffusion of Predictive Analytics for Innovative Interactive Marketing Strategy in International E-Fashion Commerce. Indian Journal of Marketing, [S. l.], v. 55, n. 10, p. 30–52, 2025. DOI: 10.17010/ijom/2025/v55/i10/175612. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/175612. Acesso em: 10 oct. 2025.