PATTNAIK, Pinaki Nandan; HOTA, Sweta Leena; SHUKLA, Mahendra Kumar; MATLOOB, Afsha. Gender and Proximity Marketing : Concept, Antecedents, and Effects. Indian Journal of Marketing, [S. l.], v. 55, n. 10, p. 53–68, 2025. DOI: 10.17010/ijom/2025/v55/i10/175613. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/175613. Acesso em: 10 oct. 2025.