LALRENGPUII; SRIVASTAVA, Manish Kumar. Unveiling the Key Attributes of Virtual Influencers : A TISM Approach. Indian Journal of Marketing, [S. l.], v. 56, n. 10, p. 29–55, 2026. DOI: 10.17010/ijom/2026/v56/i10/175737. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/175737. Acesso em: 9 oct. 2026.