PANWAR, Nikita; SHETTY, Dasharathraj K.; SHENOY, Sandeep S.; KUMAR, Anuj. Green Choices : A Qualitative Study of Online Personal Care Products’ Purchasing Behavior. Indian Journal of Marketing, [S. l.], v. 55, n. 12, p. 26–41, 2025. DOI: 10.17010/ijom/2025/v55/i12/175866. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/175866. Acesso em: 9 jan. 2026.