MUJAHID, Simra; KHANDAI, Sujata; VENKATESH, Umashankar. Brand Value Co-Creation and Brand Evangelism : A Study on Sustainable Skincare Products. Indian Journal of Marketing, [S. l.], v. 55, n. 12, p. 42–58, 2025. DOI: 10.17010/ijom/2025/v55/i12/175867. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/175867. Acesso em: 9 jan. 2026.