GOPAKUMAR, Sridevi; DANANJAYAN, Madhava Priya; AZIZAN, Noor Azlinna. The Purchase Paralysis Paradox : When Greenwashing Backfires in Gamified Choice. Indian Journal of Marketing, [S. l.], v. 56, n. 6, p. 24–42, 2026. DOI: 10.17010/ijom/2026/v56/i6/176017. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/176017. Acesso em: 17 jun. 2026.