RANA, Kanika; BANERJEE, Sonali; AGARWAL, Vaishali; SAXENA, Ashima; CHADHA, Priyanka. Determinants of Sustainable Clothing Adoption : A Mixed-Method Study Integrating Thematic Analysis and Structural Equation Modeling. Indian Journal of Marketing, [S. l.], v. 56, n. 6, p. 43–61, 2026. DOI: 10.17010/ijom/2026/v56/i6/176018. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/176018. Acesso em: 17 jun. 2026.