CHAHAL, Latika; AHUJA, Sunaina; MITTU, Harish; KUMAR, Pawan. Mixed-Methods Scale Development : Students’ Intention to Choose University Under the Lens of Institutional Social Media Engagement. Indian Journal of Marketing, [S. l.], v. 56, n. 6, p. 62–78, 2026. DOI: 10.17010/ijom/2026/v56/i6/176019. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/176019. Acesso em: 17 jun. 2026.