SHARMA, Arbuda; HASTI, Charru; KHURANA, Puneet. Retail Business Model Sustainability : An Analytical View of Select Indian Retail Businesses. Indian Journal of Marketing, [S. l.], v. 56, n. 8, p. 9–18, 2026. DOI: 10.17010/ijom/2026/v56/i8/176075. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/176075. Acesso em: 23 aug. 2026.