Gupta, Shruti, Harish Chaudhry, and Harsh Kamal. 2015. “Exploring the Relationship Between Demographic Factors and Consumers’ Buying Behaviour Towards Cause - Based Marketing: An Assessment Study”. Indian Journal of Marketing 45 (10):49-61. https://doi.org/10.17010/ijom/2015/v45/i10/79800.