Tomar, Vivek Singh, Rohit Singh Tomar, and Varsha Khattri. 2020. “Moderating Role of Brand Trust on Offline Vs Online Shoppers and Its Impact on Cognitive Dissonance”. Indian Journal of Marketing 50 (8-9):66-79. https://doi.org/10.17010/ijom/2020/v50/i8-9/154692.