Pahari, Subhajit, Aruna Polisetty, Soma Sharma, Rimjhim Jha, and Debarun Chakraborty. 2023. “Adoption of AI in the Banking Industry : A Case Study on Indian Banks”. Indian Journal of Marketing 53 (3):26-41. https://doi.org/10.17010/ijom/2023/v53/i3/172654.