Shenoy, S. S., Sequeira, A. H. and K., D. (2012) “A Conceptual Framework for Customer-Centric Strategic Approach for Competitive Advantage with Specific Reference to Super Market Retailers in India”, Indian Journal of Marketing, 42(3), pp. 46–50. Available at: https://indianjournalofmarketing.com/index.php/ijom/article/view/81676 (Accessed: 10 October 2025).