Franklin, U. E. and Al-Kassem, A. H. (2012) “The Effect of Strategic Orientation on Market Performance of Hotels: Empirical Evidence from the Saudi Arabia Hospitality Industry”, Indian Journal of Marketing, 42(4), pp. 10–15. Available at: https://indianjournalofmarketing.com/index.php/ijom/article/view/37495 (Accessed: 10 October 2025).