Pilar Zirena-Bejarano, Patricia, and Elbia Myreyle Chávez Zirena. “Mediating Effect of Subjective Norms in the Relationship Between Attitude and Online Purchase Decision”. Indian Journal of Marketing, vol. 53, no. 7, July 2023, pp. 30-45, doi:10.17010/ijom/2023/v53/i7/170032.