Vashishta, Deblina Saha, and Shilpa Santosh Chadichal. “Female Adolescents and Young Adult Consumers’ Affinity for Online Flash Sales Concept in India: A Triangulation Approach”. Indian Journal of Marketing, vol. 42, no. 11, Nov. 2012, pp. 46-58, https://indianjournalofmarketing.com/index.php/ijom/article/view/37629.