Sengupta, Debashish, and Ray Titus. “Mapping Perceptual Value Shifts in Timepieces through Lifestyle Associations”. Indian Journal of Marketing 43, no. 7 (July 18, 2013): 5–20. Accessed October 10, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/34014.