Choubey, Vardhan, and Riddhi Bumb. “Promotion Using Product Placement in Movies: Perception of Rural and Urban Indian Audience”. Indian Journal of Marketing 43, no. 4 (April 28, 2013): 35–41. Accessed October 10, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/36379.