Shekhar, Suraj Kushe, and P. T. Raveendran. “Chocolate Packaging and Purchase Behaviour: A Cluster Analysis Approach”. Indian Journal of Marketing 43, no. 6 (June 27, 2013): 5–14. Accessed January 12, 2026. https://indianjournalofmarketing.com/index.php/ijom/article/view/36388.