Jha, Subhash, and M. S. Balaji. “I Know It, so I Do Not Need to Touch It: Role of Brand Familiarity in Tactile Product Evaluation”. Indian Journal of Marketing 45, no. 2 (February 1, 2015): 7–19. Accessed January 12, 2026. https://indianjournalofmarketing.com/index.php/ijom/article/view/79970.