Franklin John, S., S. Senith, and S. R. Jino Ramson. “Psychographic Segmentation of Facebook Users: A Cluster Analysis”. Indian Journal of Marketing 44, no. 10 (October 1, 2014): 24–33. Accessed October 21, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/80115.