Bagdare, Shilpa, and Pooja Bansal. “Effect of Music on Branding Effectiveness : An Experimental Study of Telecom Brands”. Indian Journal of Marketing 44, no. 3 (March 1, 2014): 43–52. Accessed October 10, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/80428.