Zaveri, Bijal. “The Consequent Consumer Behaviour in Cosmetic Industry - A Study of Lakme’s Competitive Position and Advertisement Effectiveness & Awareness of Lakme Beauty Salon in Baroda City”. Indian Journal of Marketing 37, no. 12 (December 25, 2007). Accessed December 12, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/36471.