Bashir, Makhmoor, Anish Yousaf, and Rajesh Verma. “Disruptive Business Model Innovation: How a Tech Firm Is Changing the Traditional Taxi Service Industry”. Indian Journal of Marketing 46, no. 4 (April 1, 2016): 49–59. Accessed October 9, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/90530.