Azeema, Noor, K. Jayaraman, and S. Kiumarsi. “Factors Influencing the Purchase Decision of Perfumes With Habit As a Mediating Variable:An Empirical Study in Malaysia”. Indian Journal of Marketing 46, no. 7 (July 1, 2016): 7–22. Accessed October 9, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/97124.