Swaminathan, T. N., and P. K. Viswanathan. “Social Marketing - Predicting the Impact of Government Aided Health Insurance Project in Rural Tamil Nadu”. Indian Journal of Marketing 46, no. 9 (September 1, 2016): 11–23. Accessed October 9, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/101038.