Singh, Sweta, and K. S. Venugopal Rao. “Brand Bundling As a New Product Introduction Strategy : A Conceptual Framework”. Indian Journal of Marketing 47, no. 7 (July 1, 2017): 35–46. Accessed October 9, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/116475.