Saran, Rashmita, and R. J. R. Swamy. “A Research on a Comparative Study of Some Brand Switching Models in Marketing”. Indian Journal of Marketing 48, no. 3 (March 1, 2018): 17–32. Accessed October 9, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/121980.