Arora, Taanika, Bhawna Agarwal, and Arvind Kumar. “A Study of Millennials’s Preferences for Social Media Advertising in Delhi NCR”. Indian Journal of Marketing 48, no. 10 (October 1, 2018): 34–51. Accessed October 9, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/132334.