Munshi, Angad, and Ashim Raj Singla. “Exploring Key Growth Drivers and Strategies for Enhancing Performance of Indian Food Tech Startups”. Indian Journal of Marketing 52, no. 1 (January 19, 2022): 42–57. Accessed October 9, 2025. https://indianjournalofmarketing.com/index.php/ijom/article/view/159847.